W. Evan
Schanhals
Content design /
UX writing / copywriting
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About
Hi, I’m Evan 👋
I do content design, UX writing, content strategy, and copywriting—which means I work on things like words, taxonomies, information architecture, user journeys, page strategies, style guides, UX research, and more.
My background in music, architecture, and design thinking grounds and informs my approach to creative work. In general, I love strengthening the effectiveness, pleasure, and humanity of the digital touchpoints we encounter every day.
My past work includes editorial writing and copywriting in advertising and creative agencies. I’m currently a content designer on the UX team at MillerKnoll.
I do content design, UX writing, content strategy, and copywriting—which means I work on things like words, taxonomies, information architecture, user journeys, page strategies, style guides, UX research, and more.
My background in music, architecture, and design thinking grounds and informs my approach to creative work. In general, I love strengthening the effectiveness, pleasure, and humanity of the digital touchpoints we encounter every day.
My past work includes editorial writing and copywriting in advertising and creative agencies. I’m currently a content designer on the UX team at MillerKnoll.
Education
University of Michigan
Pre-Architecture
Columbia University
The Shape of Two Cities: New York/Paris
Grand Valley State University
BA—Business Marketing
Kendall College of Art & Design
Graduate Certificate—Design & Innovation Management
MillerKnoll
Products on Millerknoll.com
Content strategy / Taxonomy / Content design
To better serve our contract furniture audience and display all of our brand collective’s products in one place, we launched public-facing product detail pages on millerknoll.com. I audited and analyzed our brands’ various assortments, as well as competitors’, to come up with a higher-level product definition and taxonomy. I also partnered with the product designer on navigation design and filter strategy, coming up with a new and easier way to browse and refine a wide arrary of categories and products.
Design: MillerKnoll UX
MillerKnoll
Herman Miller Chair Quiz
Content design / UX writing
The MillerKnoll Retail team wanted to create a tool on our Herman Milelr ecommerce site that would help shoppers narrow down their office chair choices. I partnered with the product designer, developer, and product marketing specialist to design and write a simple, quick, and actionable experience.
Design: MillerKnoll UX
Design: MillerKnoll UX
MillerKnoll
HAY site refresh
Content strategy / IA / Taxonomy / Content design
Danish brand HAY, part of the MillerKnoll collective, needed an on-brand refresh as part of a re-platforming of their US ecomm site. I performed stakeholder workshops to refine brand voice and tone, create job stories, and develop new content strategies for different page types. I also analyzed the product offer and user-tested different options to arrive at a newly optimized product taxonomy. Throughout, I partnered with the lead product designer on the overall look and feel, content design updates across the site, and some minimal, more on-brand ux copy updates.
Design: MillerKnoll UX