W. Evan
Schanhals

Content designer and ux strategist focused on making complex products clear, usable, and human.

I design content systems and in-product language, exploring how they extend to AI-driven and generative experiences.

To better serve our contract furniture audience and display all of our brand collective’s products in one place, we launched public-facing product detail pages on millerknoll.com. I audited and analyzed our brands’ various assortments, as well as competitors’, to come up with a higher-level product definition and taxonomy. I also partnered with the product designer on navigation design and filter strategy, coming up with a new and easier way to browse and refine a wide arrary of categories and products.



Design: MillerKnoll UX

The MillerKnoll Retail team wanted to create a tool on our Herman Milelr ecommerce site that would help shoppers narrow down their office chair choices. I partnered with the product designer, developer, and product marketing specialist to design and write a simple, quick, and actionable experience. 



Design: MillerKnoll UX

Danish brand HAY, part of the MillerKnoll collective, needed an on-brand refresh as part of a re-platforming of their US ecomm site. I performed stakeholder workshops to refine brand voice and tone, create job stories, and develop new content strategies for different page types. I also analyzed the product offer and user-tested different options to arrive at a newly optimized product taxonomy. Throughout, I partnered with the lead product designer on the overall look and feel, content design updates across the site, and some minimal, more on-brand ux copy updates.



Design: MillerKnoll UX

To provide business shoppers with a more user-friendly ecomm experience, Herman Miller decided to launch Herman Miller Professional in 2020. I worked with product owners, product designers, and business partners to name and create the site. My contributions included a messaging hierarchy, UX copy system, voice/tone guide, ux writing, and writing for registration flow emails and marketing pages.



Design: Herman Miller