Danish brand HAY, part of the MillerKnoll collective, needed an on-brand refresh as part of a re-platforming of their US ecomm site. I performed stakeholder workshops to refine brand voice and tone, create job stories, and develop new content strategies for different page types. I also analyzed the product offer and user-tested different options to arrive at a newly optimized product taxonomy. Throughout, I partnered with the lead product designer on the overall look and feel, content design updates across the site, and some minimal, more on-brand ux copy updates.



Design: MillerKnoll UX